Chief Executive Officer
Board of Directors
Board of Directors
Guillermo G. Marmol
Board of Directors
CHIEF EXECUTIVE OFFICER
A quintessential entrepreneur, mentor, and company builder, Michael Gorton has proven to be a strategic visionary, impacting the telecommunications, music, and healthcare industries. As founding CEO of Teladoc, the nation’s leading telehealth company, Michael pioneered a health care model in which members had access to telephonic physicians who could review medical records, treat, and prescribe medication that today supports the new paradigm in health care reform. As a founder and leader of Principal Solar, Michael applies his business expertise, scientific education, and training to the renewable energy sector – a strong voice and proponent of solar power.
Prior to this, Michael served as a partner of the Texas Acceleration Group (TAG), an entity formed to assist startup companies. Michael and other TAG partners founded Palo Duro Records to promote unknown country artist Shelley Laine. Within three years, Laine became the number one ranked independent artist in country music, was nominated for Best Female Artist in 2002, and put six songs on the charts.
In 1993, Michael founded Internet Global, a company that delivered the first DSL network and one of the first VOIP networks at a time when few people predicted the profound impact the Internet would have on communication and society. Prior to this, Michael worked as a project engineer at Dallas Power & Light dealing with power plants, distribution, transformer management, and integration of renewable energy into the grid.
Fueled by his passion for education, Michael has taught college courses in math, astronomy, and physics and published two novels and dozens of articles on topics ranging from physics to healthcare.
Michael earned his B.S. in Engineering from Texas Tech, his M.S. in Physics from the University of Texas at Dallas, and his Juris Doctorate from Texas Wesleyan University.
Jeff Heller, an acclaimed business development expert acting as investor and advisor at MHT Partners, a middle market investment bank in Dallas and Boston, spent 40 years of his career helping the EDS Corporation grow from a small private company into a global leader in information technology and communication services.
Heller’s distinguished career began in the US Marine Corps as a pilot. He served in Vietnam in the mid 1960’s and attained the rank of captain. Shortly thereafter, he joined the EDS Systems Engineering Development Program, the largest outsourcing and data processing services organization in the country. He assisted the explosive growth of EDS’ healthcare business as an implementation specialist and was named regional manager of EDS’ healthcare business in the Eastern US in 1973.
In 1974, Heller was appointed Corporate Vice President with responsibility for technology planning, support and the EDS Service Corporation. In 1979 he headed the newly formed Technical Services Group, and in 1983 was elected to the EDS board of directors. He led the integration of General Motors and EDS information technology organizations and assets following General Motors’ acquisition of EDS in 1984. In 1987 he was named a senior vice president and became president and chief operating officer in 1996.
Heller retired in 2002 and was asked by the EDS Board to return as president and chief operating officer in 2003. In 2006, he was named vice chairman and retired in 2008.
Brenda Jackson brings customer-centric viewpoints to Principal Solar from her experience as senior vice president and chief customer officer for Oncor, where she led a team of 185 employees and indirectly the dedicated customer care employees of a major contractor before retiring in June 2013. During her 40 years with Oncor, Brenda cultivated relationships with key stakeholders, oversaw the development and implementation of economic development initiatives, assured the company’s energy efficiency programs met the state mandates, and spear-headed the development and management of Oncor’s corporate philanthropy and volunteer programs.
Brenda spent the lion’s share of her career in customer operations, customer service and community relations functions. She was one of the four steering committee officers who led the Competitive Action Plan initiative that re-engineered the company and eliminated $200 million of expense in 1992. She also managed the Businesses Services human resource, information technology, administrative services, procurement and environmental services functions. Additionally, she chaired the officer steering committee of the WINS Project to reduce administrative and general expenses.
Throughout her career, Brenda served on countless civic and community boards, including the boards of the Teacher’s Retirement System of Texas, the YWCA of Metropolitan Dallas, the City of Dallas Private Industry Council and the Dallas Symphony Association Board of Governors. She currently serves on the Board of Directors for the Diabetes Health & Wellness Institute at the Juanita J. Craft Recreation Center in Dallas. For five years, Jackson served on a regional panel to select finalists for White House Fellowships.
Brenda earned her B.S. from Prairie View A&M College and holds a graduate finance certificate from Southern Methodist University in Dallas.
R. Michael Martin, a long-time and passionate supporter of renewable energy and sustainability practices, leads PSI’s overall business growth strategy and execution including project acquisitions and partnerships. Michael has over 20 years experience in the information technology industry in diverse business development roles. During his successful career in technology, Michael consistently provided high-value solutions to large enterprises for strategic aspects of their operations. A key to Michael’s success has been creative problem-solving with senior management of large corporate customers.
Michael most recently led the sales efforts of Aquire’s strategic workforce planning solutions. Previously, he led i2 Technologies’ largest strategic partnerships, such as the global IBM alliance, which spearheaded the company’s dramatic growth. Additionally, Michael worked in the systems integration and consulting field primarily with SHL Systemhouse (now a part of HP/EDS) and as a sales leader at Unisys Corporation.
Michael earned his B.B.A. in International Business from The University of Texas at Austin, which included a year of study at the Université de Paris. When he’s not passionately promoting solar, Michael is busy with his family, cycling, traveling, fund raising and a variety of social business and community projects.
Guillermo (Gil) G. Marmol
Guillermo (Gil) G. Marmol, president and advisor, Marmol & Associates, is nationally praised for his significant contributions in the field of Information Technology Systems. He has served several high-performance organizations in the formulation and execution of growth strategies, which resulted in outstanding performance and unprecedented growth. His work in organizational design has been recognized in leading publications, including The Wall Street Journal.
Marmol served as a division vice president and a member of the executive committee at Electronic Data Systems Corporation (EDS), a global technology services company, that lead the EDS turnaround that restored growth and profitability, and generated share price performance at twice the peer-group average.
As CEO and director at Luminant Worldwide Corporation, he developed the concept for, and led, the creation of the Company, one of the largest firms in the Internet professional services industry. Prior to this, he served as vice president and chair of the Operating Committee at Perot Systems Corporation, where he held a variety of senior management positions during a period of three fold growth that laid the foundation for its 1999 IPO.
Marmol began his career at McKinsey & Company, a management consulting firm, where his work with clients focused on guiding them to achieve significant gains in competitive performance through comprehensive efforts involving new strategies, organizational realignments, operational improvements and the deployment of new technologies. He held senior positions, including director (senior partner), and leader of the organization-and-business process re-design practices.
Marmol serves on the board of Foot Locker, Inc., the leading retailer of athletically inspired footwear and apparel (head of the audit committee). He is a member of the board of directors of North Texas Public Broadcasting, and the board of the Center for a Free Cuba.
Marmol earned a bachelor’s degree, magna cum laude, in Engineering and Applied Physics from Harvard College in 1975, and a master’s of Business Administration, with distinction, from the Harvard Business School in 1978.
Ron Seidel is principal of RBS Energy Consulting, working with private equity, investment banks, and government on electric energy issues primarily in the Electric Reliability Council of Texas (ERCOT) market.
Prior to his consultancy, Ron was president of Texas Independent Energy with full
P & L responsibility for two 1,000 megawatt combined-cycle plants in ERCOT, senior vice president of Energy Supply at City Public Service of San Antonio, and an executive at TXU where, among other duties, he was senior vice president of Fossil Generation and Mining, president of TXU Energy Trading, and operations manager at the Comanche Peak Nuclear Plant.
Ron holds his Mechanical Engineering degree from New Mexico State University; earned his M.B.A. from the Cox School of Business at Southern Methodist University; is a registered professional engineer in Texas; and has held a U.S. Nuclear Regulatory Commission Senior Reactor Operator license.